Top 10 Most Popular Social Media Platforms

Social media platforms are growing rapidly in everyday life, billions of people post, like, share, and chat through various social media platforms. There are numerous social media platforms available today, each offering its unique features and benefits. However, some platforms have managed to stand out from the rest and become the most popular among users. These popular social media giants cater to various needs, from staying in touch with friends and family to engaging in e-commerce and sharing multimedia content.

Some of the world’s richest people have made their fortunes through social media platforms. Mark Zuckerberg gained immense wealth from Facebook. Larry Page and Sergey Brin amassed fortunes from Google, which owns YouTube. These individuals are part of the Richest Social Media Billionaires List. From tech entrepreneurs to investors, these individuals have capitalized on the rise of social media and its impact on society.

List of Top 10 Biggest Social Media Platforms by Users 2024

Several popular social media platforms have gained widespread popularity, each offering unique features and appealing to different user groups. Their influence on daily life and their role in shaping online interactions make them central to the social media landscape. Here are the leading platforms dominating the social media landscape.

1. Facebook – 2.9 billion active users

Launched in 2004, Facebook is the largest social media platform in the world, boasting over 2.9 billion monthly active users. Users can connect with friends, family, and others, and share updates, photos, and join interest-based groups. Over the years, Facebook has evolved by adding features such as live video, Marketplace, and Facebook Stories. As a result, it has become a one-stop shop for all social media needs.

2. WhatsApp – 2.7 billion monthly active users

Launched in 2009, WhatsApp is a cross-platform instant messaging app. It has over 2.7 billion monthly active users. The app is simple and secure for communication. It is especially popular in countries with limited internet connectivity. WhatsApp allows users to send and receive messages. Users can also make voice and video calls. Additionally, they can share photos and videos. This makes WhatsApp an essential tool for staying connected.

3. Youtube – 2.49 billion MAU

Launched in 2005, YouTube is now the third-largest social media platform, boasting over 2.4 billion monthly active users. As a video-sharing platform, it allows users to upload, view, and share videos. Consequently, YouTube has evolved into a go-to platform for entertainment, education, and information. Its vast library covers virtually every topic imaginable, from how-to videos to music videos. Thus, YouTube truly has something for everyone.

4. Instagram – 2.4 billion active users

Launched in 2010, Instagram is a photo and video-sharing app with over 2.4 billion monthly active users. It serves as a platform where users can share photos and videos of their daily lives. Moreover, it allows them to connect with friends and family, as well as discover new content. As a result, Instagram has become a popular platform for influencer marketing. Brands and businesses now use it to reach a large and engaged audience.

5. TikTok – 2.05 billion Active Users

Launched in 2016, TikTok is a short-video-sharing app with over 2.05 billion monthly active users. On this platform, users can create and share 15-second videos set to music. Consequently, TikTok has gained popularity for its unique and entertaining content. As a result, it has become a hub for creativity, where users showcase their talents and personalities through engaging videos.

6. WeChat – 1.35 billion MAU

WeChat is a multi-functional messaging and social media app developed in China. With over 1.35 billion monthly active users, it is a comprehensive platform. It combines instant messaging, mobile payments, and e-commerce. As a result, WeChat is an essential tool for daily life in China. Users can easily order food, book doctor appointments, make transactions, and pay bills. Consequently, WeChat has become an indispensable part of everyday activities.

7. Telegram – 900 million MAUs

Telegram, with 900 million monthly active users, is a major player in the messaging app world. It offers features like encrypted chats, large group capabilities, and customizable bots. As users seek privacy and flexibility, Telegram has gained popularity. Consequently, it stands out as a versatile platform for both personal and professional communication.

8. Snapchat – 800 million active users

Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after being viewed. Initially launched in 2011, Snapchat has subsequently grown to become one of the most popular social media platforms, with over 576 million active users. Furthermore, the platform is known for its unique features, including filters and lenses, which allow users to add fun and creative effects to their photos and videos. Consequently, Snapchat has carved out a distinctive niche in the social media landscape.

9. Douyin – 755 million active users

Douyin similar to Titktok, focuses on short-form video content, allowing users to create and share engaging clips. With 755 million active users, is a leading short-video platform. As a result, it has become a hub for viral content and trends. Consequently, Douyin has become a major force in social media, shaping trends and entertainment.

10. Twitter (X) – 600 million active users

Twitter (rebranded as X) is a microblogging platform that allows users to send and receive short messages called tweets. Since its launch in 2006, Twitter has grown to become one of the most popular social media platforms, boasting over 600 million active users. Known for its real-time updates and news coverage, X is often used by public figures, news organizations, and businesses. Consequently, these entities share information and updates with their followers on Twitter.

11. Weibo – 588 million users

Weibo, with 588 million active users, is a major social media platform in China. It combines elements of Twitter and Facebook, allowing users to post updates, share multimedia content, and follow trends. Over time, Weibo has become a vital tool for news and entertainment. As a result, Weibo remains a key player in the social media landscape, influencing discussions and trends across a broad audience.

12. Tencent QQ – 553 million active users

Tencent QQ, with 553 million active users, is a prominent messaging platform in China. It provides various features, including instant messaging, online gaming, and social networking. Over the years, QQ has expanded beyond its original scope. Tencent QQ has become a versatile tool for communication and entertainment. Its broad range of functionalities keeps users engaged and continuously attracts new ones.

13. Pinterest – 518 million MAU

Pinterest is a visual discovery and bookmarking platform. It allows users to save and organize ideas and inspiration. Users can reference these ideas in the future. Launched in 2010, Pinterest has grown significantly. It is now one of the most popular social media platforms. Pinterest has over 518 million monthly active users.

14. Reddit – 500 million active users

Reddit is a social news and discussion platform that allows users to share and discuss content on a wide range of topics. Launched in 2005, it has grown to become one of the most popular social media platforms, boasting over 500 million active users. Notably, Reddit is known for its open and democratic nature. Users can vote on content, join communities, and participate in discussions. As a result, Reddit offers a unique and interactive social experience.

15. LinkedIn – 310 million MAU

LinkedIn is a professional networking platform. It allows users to connect with other professionals. Users can share their work experience and find job opportunities. Launched in 2002, LinkedIn has grown significantly. It has over 310 million monthly active users. Recruiters and job seekers particularly favor it. The platform helps users establish and share their professional profiles. They can connect with other professionals, join groups, and apply for jobs.

In conclusion, various social media platforms offer unique features and benefits. Whether you are staying connected with friends and family or sharing photos and videos, these platforms cater to everyone. Additionally, as social media evolves, it is important to stay updated with the latest trends and features. Furthermore, it is crucial to use these platforms responsibly and mindfully.